While it’s significantly lagging behind rival giants like Apple and Spotify, catering to these numbers in such a short time is unbelievable. YouTube has made a lot of partnerships in the music industry to create value for all the parties involved, which grew its base.
For all of us, YouTube is mostly known as a video platform with ads often obscuring our experience. But the company is gradually changing into any other video streaming platform providing copyrighted content and new features for extra money.
One of which is YouTube Music – similar to Apple Music or Spotify, but far behind them in userbase and content. Yet, YouTube is adding new playlists as they are released and forming partnerships with big artists to grow its exclusivity.
This movement was led by YouTube music chief Lyor Cohen, who approached various labels to get signed contracts. Well, he made sure that all parties involved in this have been fruitful, too, with one report stating that YouTube has paid the music industry $6 billion from July 2021 to June 2022.
