Soon after realizing this, YouTube apologized for this action and said it’ll be reinstating the videos. This isn’t the first time the Lofi Girl channel and its content is taken down, as there are a handful of instances in past.

In the world of media, copyright trolling (fake copyright notices) is something that platforms and original artists often struggle with. There are a number of scammers who target growing content with fake DMCA notices and demand ransom from artists to release them.

And to those unknown, it’s a simple GIF of a studious girl scribbling something, by listening to a lofi music that we’re hearing too when playing it.

Being one of the longest-running live videos of all time, this music doesn’t have any lyrics but runs with low-fidelity downtempo drum-and-jazz beats – aimed at relaxing the listener. And the image is more of a body doubling technique to make the listeners work on their projects quietly.

Though it seems simple, it works like a magic for many. And taking this down triggered the community, including the Lofi Girl channel head, who posted the copyright notice it’s slashed with on Twitter.

The lofi radios have been taken down because of false copyright strikes, hopefully @YouTubeCreators @YouTube will sort this quickly… pic.twitter.com/X01hL6jT2N — Lofi Girl (@lofigirl) July 10, 2022