Since relying on ad revenue, Twitter is all set to make more income from the single income source it got.
Twitter’s Revenue Product Lead today revealed a new form of ads placement, where the platform is intended to insert ads in tweet replies. This is currently in the testing phase for all iOS and Android users globally and is receiving a mixed reaction.
Twitter Ads in Tweet Replies
What’s a better way to increase revenue for something that relies on a single source of income. It’s just squeezing more income from the source where’s they’re earning currently. And Twitter is just doing that!
As per a tweet announcement from the platform’s Revenue Product Lead, Bruce Falck, Twitter is testing a new placement for ads – inserting them in between tweet replies. The testing has already started in iOS and Android clients, and you may see them soon.
Starting today, we’re trying something different and testing a new ad format in Tweet conversations. If you’re a part of this test (which is global; on iOS & Android only), you’ll see ads after the first, third or eighth reply under a Tweet. ????️ pic.twitter.com/kvIGeYt2vp — bruce.falck() ???? (@boo) October 13, 2021
