As per a document seen by The Information, Twitter is having only 180,000 people in the US paying for the Blue subscription as of mid-January. And they represent 62% of the whole paid subscription base!
This means Twitter is calculated to earn $27.8 million per year – if they’ll continue to be paying for the upcoming months. Though it’s a smooth start considering the service was launched just a month ago, it may not be meeting the expectations of Elon Musk.
If you’ve been observing the Twitter drama since last year, the company has seen the worst situations triggered by many factors yet managed to continue with some community hope. One of the intriguing things it faced was a revamped Blue subscription – that Elon Musk introduced.
Though it seems okay for now, considering the service began just a month ago, it wasn’t what Elon Musk was expecting! Last year, Elon Musk reportedly told his employees that Twitter should earn half of its earnings from the Blue subscription!
This seems unreasonable considering the initial growth we see now – though it has scope to gain more users over time. But if Musk wanted to fill in Twitter’s huge debt with this subscription revenue, it’s just madness! For instance, the company’s interest payments alone stand at $1 billion a year!
