Netflix in its first-quarter earnings report of 2022 revealed some shocking results, that washed $40 billion of the company’s value.

Netflix New Plans For Growth

Thus, it intends to crack down on this practice by charging those freebies too. The platform already started testing an additional payment to those household users, which may be expanded soon to more regions. Future, introducing an ad-tier with cheaper price.

Although the CEO of Netflix , Reed Hastings is opposed to this idea initially, he says to be a big fan of consumer choice too, so “allowing consumers who would like to have a lower price, and are advertising-tolerant, get what they want, makes a lot of sense.”