Netflix is Losing Loyal Fans
Also, the report noted that the number of Netflix account cancellations has risen over the past two years , as the OTT platform is failing to retain customers for a longer time. And the reasons could be many.
The rise of rivals OTTs like Disney+, Discovery+, Paramount+, HBO Max, etc have eaten up the Netflix’s lion’s share and been engaging their viewers with good content. This led most users to feel that Netflix’s content is not a “must-see” type, thus skipping it.
Also, these rivals offering a cheap ad-tier version take a big dig at Netflix, which now forces the company to explore ads within its platform ! Netflix confirmed this and may roll out such plans later this year.
