A Successful Crackdown Campaign
This shows how hit the company’s crackdown is and aligns with the earlier reports from third-party stats – saying the same. In its report, Netflix wrote;
“The cancel reaction was low, and while we’re still in the early stages of monetization, we’re seeing healthy conversion of borrower households into full paying Netflix memberships as well as the uptake of our extra member feature.”
To counter and convert the illegal password-sharing practice, Netflix even introduced a Basic with an Ads tier for a slightly lower price than the regular Basic plan, while a new method for officially sharing passwords with someone outside the household – for a somewhat higher price.
Further, the company noted cancelling its $10 “basic” plan in the United States and UK after axing the same plan in Canada last month . And lastly, Netflix pledges to block password sharing in the few remaining countries where it hasn’t already done so – like India, Indonesia, Kenya and Croatia, soon .
