Instagram has been extensively popular since its initial launch in October 2010. From just an app for sharing pictures to becoming the primary platform for internet influencers, Instagram has close to 1 billion active users. In terms of scale, Instagram has a lot of offers, being one of the top 4 social media platforms in the world.
And as a marketing professional or influencer, it’s important to know these demographics. So, how many people will use Instagram in 2025? According to the official report, one-quarter of the world’s active internet users will access the app EACH month!
Instagram is not just an app to share your photos and make potential friends. Although the idea when the app was initially launched was just photo sharing. But with its large audience, companies have found a way to commercialize this platform, which makes it open ground to promote and advertise their products online via so-called influencers.
Let us move into some jaw-dropping insights from Instagram and see how it can help you market your product better in 2025.
Also Read- Best Statistics Software and Tools
Instagram Demographic Statistics
Before moving to customer-level demographic analysis, let’s first get to know some top statistics that will help you understand Instagram marketing as a whole.
- Monthly active users: Instagram reports over 1.22 billion active users across the globe. This value is specific to app users only.
- Daily active users: When it comes to daily usage, the Instagram app has over 500 million active users across the globe, which is enormous.
- Instagram stories: Stories is one of the app’s latest features, with over 1.386 billion story views every day .
- Inactive accounts: According to a recent data report, over 95 million accounts are bot inactive or .
- Popularity: When it comes to users’ popularity, Instagram has over 180 million users from India , 170 million in the United States and 110 million from Brazil .
Instagram Stats That Matter to Marketers in 2025
Social media platforms, especially Instagram, have got the amount of growth in 2021. As a result, its new stats are becoming the most popular tool for online marketers to promote their products and services. Here are some specific Instagram stats that every marketer must know in 2025.
1. Instagram Story Stats
Instagram stories are a relatively new feature by Instagram, and it has more than 1.3 billion story views every day. So understanding story metrics is essential to make a perfect marketing strategy to leave an impression on your audience.
View this post on Instagram A post shared by Instagram for Business (@instagramforbusiness)
