MELBOURNE, January 17, 2026 — Infosys has launched an AI-driven platform called “Magic” for the Australian Open 2026, designed to improve accessibility, personalize fan experiences, and streamline tournament operations through real-time data analysis and generative AI.
The technology, developed in partnership with Tennis Australia, uses machine learning to deliver features such as instant highlight generation, personalized content recommendations, live match insights, and enhanced accessibility tools for visually impaired and hearing-impaired spectators.
Magic processes millions of data points from on-court sensors, player wearables, Hawk-Eye tracking, and broadcast feeds to create automated summaries, predictive analytics, and interactive experiences delivered via the official Australian Open app and website.
Key capabilities include:
- Real-time personalized viewing guides based on fan preferences and viewing history
- AI-generated audio descriptions and captions for visually and hearing-impaired users
- Automated match highlights and “magic moments” clips shared on social media
- Predictive insights for fans, such as likely match outcomes and player performance trends
Infosys has been the official digital innovation partner of the Australian Open since 2015. This year’s deployment represents a significant expansion of AI usage, building on previous features like player statistics dashboards and virtual queue management.
Tennis Australia CEO Craig Tiley said the platform “sets a new benchmark for how technology can make tennis more inclusive and engaging for everyone.” Infosys chief executive Salil Parekh added that Magic “transforms raw data into meaningful, personalized experiences while advancing accessibility standards.”
The Australian Open 2026 runs from January 11 to 26 at Melbourne Park. Infosys plans to use insights from this deployment to refine AI applications for other global sporting events and enterprise clients.
The initiative reflects the growing role of generative AI in live sports broadcasting and fan engagement, where real-time personalization and accessibility are becoming competitive differentiators.
