BEIJING, December 27, 2025 – China’s Cyberspace Administration has published draft rules governing AI systems that simulate human personalities and emotional interactions, requiring providers to implement safety measures, user notifications, and content aligned with national values.
The “Interim Measures for the Management of Artificial Intelligence Human-Like Interactive Services,” open for public feedback until January 25, 2026, cover platforms offering text, image, audio, or video exchanges mimicking human traits or communication styles.
Providers bear responsibility for the full lifecycle, including algorithm audits, data security, and personal information protection. Services reaching 1 million registered users or 100,000 monthly active users must undergo security assessments and report to provincial authorities.
Users must receive clear notices that they are interacting with AI—at login, every two hours, or upon signs of overdependence. Providers are obligated to intervene if extreme emotions or addiction risks appear, such as suggesting breaks or professional support.
Prohibited content includes threats to national security, misinformation, violence, or obscenity. Services must promote “core socialist values.”
Additional protections apply to minors, with time restrictions and guardian oversight. The draft addresses concerns over psychological impacts, such as blurred human-AI boundaries or manipulation.
Lin Wei, president of Southwest University of Political Science and Law, described the rules in a CAC commentary as proactive governance balancing innovation and social stability.
The measures extend China’s 2023 generative AI regulations and 2025 labeling requirements, reflecting a tiered approach to oversight while designating AI a strategic industry.
Similar concerns have prompted actions elsewhere, including EU requirements on emotional AI under the AI Act and U.S. scrutiny of companionship services.
The proposals signal China’s intent to shape standards for anthropomorphic AI as adoption grows globally, potentially influencing international frameworks.
