AT&T and Discovery to Join Hands

AT&T and Discovery May Merge to Take on Netflix and Disney+AT&T and Discovery May Merge to Take on Netflix and Disney+ - 1 AT&T and Discovery May Merge to Take on Netflix and Disney+AT&T and Discovery May Merge to Take on Netflix and Disney+ - 2

As the on-demand content streaming industry is heating up, tech giants are making new plans to take over their rivals. One such step is reportedly planned by AT&T and Discovery, where both are trying to merge their content assets to form a better entertainment deal than their rivals in the market.

As Bloomberg reported , people familiar with the matter say a formal deal could be announced as soon as this week. This is understandable, as competing against Netflix and Disney+ needs a bigger plan. And with fairly popular portfolios of Discovery and AT&T can achieve this.

Apart from these numbers, AT&T’s potential for injecting cash and a wide distribution network helps this potential spin-off grow quickly and possibly put it at par with the existing giants like Netflix (over 205 million users) and Disney+ (over 100 million users).

A comment requested by Deadline and Reuters from both AT&T and Discovery was declined. But a potential deal arising out of this cannot be ignored considering the lucrative opportunity for AT&T and Discovery in this industry.