Apple is set to expand its gaming network on Apple TV+ with the inclusion of some NBA games – as reported by CNBC today.
Apple TV+ Partnership With NBA
With the rise of OTT platforms in this cord-cutting era, media houses are investing billions to add exclusive content to their libraries – and stand on top of the competition. One among them is Apple – aggressively searching for content that pushes its TV+ service up in the line.
And it’s potentially doing it by seeking more and more live games into its library – with MLB Friday Night Baseball and MLS Season Pass being the prime examples. Though it recently passed on acquiring NFL Sunday Ticket rights, the company is reportedly bidding for even bigger deal – for NBA!
