SÃO PAULO, December 23, 2025 – Apple has settled a three-year antitrust investigation by Brazil’s competition authority CADE, committing to allow third-party app stores and external payment systems on iOS devices sold in the country, marking another regional concession in the company’s global battle over App Store control.
The agreement, approved by CADE commissioners on Tuesday, requires Apple to implement the changes within 105 days, likely coinciding with an iOS update in early 2026.
Developers will gain the ability to distribute apps through alternative marketplaces, process in-app purchases via third-party providers, and direct users to external websites for transactions.
Apple retains the right to charge commissions, including a 15% fee for apps using external payment links and a 5% Core Technology Fee for alternative stores, per details reported by Tecnoblog based on CADE documents.
Apple described the adjustments as compliant with local requirements while preserving protections: “These changes will open new privacy and security risks to users… we have worked to maintain protections against some threats, including keeping in place important safeguards for younger users.” Warnings for third-party options must use neutral language.
The probe, launched in 2022 after complaints from firms like MercadoLibre, accused Apple of abusing its dominance by mandating its payment system and restricting digital goods distribution. Non-compliance could trigger fines up to R$150 million ($27 million) over three years.
Brazil joins the European Union (under the Digital Markets Act), Japan, and South Korea in forcing similar openings. Ongoing pressures exist in the UK and Australia.
For Brazilian developers, the settlement could reduce costs and expand distribution. Consumers gain choice, though with emphasized risks. Apple continues defending its closed ecosystem globally by prioritizing security and privacy.
The deal avoids prolonged court proceedings, allowing Apple to adapt regionally without setting a worldwide precedent.
