Google Expands Ai Shopping Tools With Universal Commerce Protocol
NEW YORK, January 11, 2026 — Google introduced the Universal Commerce Protocol (UCP) at the National Retail Federation’s Big Show conference, a new open standard designed to enable AI agents to handle the full shopping journey—from product discovery to checkout and post-purchase support—across different retailers and platforms. Developed in collaboration with major retailers including Shopify, Etsy, Wayfair, Target, and Walmart, UCP creates a consistent framework for AI agents to interact with e-commerce systems....